Venture Map

The Venture Map identifies the key elements that must be addressed by every business venture. There are four categories:

1] The Environment, Markets, and Customers

2] The Transformation Processes including key venture processes (Management, Marketing, Innovation Engineering, Production Operations, Sales, Accounting, and Finance)

3] The Resources available within the venture to power the Transformation Processes (People, Places, Things, Time, and Money)

4] Innovation Activities (Exploration and Ideation, Vision and Mission, Goals and Objectives, Strategies and Tactics, Tasks and Assignments)

Business Model

1. Who are the target customers for this business venture?
2. How will this venture create and deliver value for these customers?
3. What, who, where is the primary competition for this venture?
4. How is the enterprise different and better than the competition?
5. What are the primary core competencies of this venture?
6. What is the scope of products, processes, and activities of this venture?
7. How is this venture organization structured?
8. How will this venture capture value for profit?
9. How will this venture grow, and over what time period?
10. How will this venture attract and retain talent?

Business Models

Select one or more ...

1. Design physical products/merchandise
2. Manufacture physical products/merchandise
3. Sell physical products/merchandise
4. Create information/content/data
5. Aggregate or distribute information/content/data
6. Provide personal or business service
7. Provide expert advice/consultation
8. Provide money/financing
9. Provide labor or human resources
10. Transport products/services
11. Provide infrastructure/telecommunications
12. Provide in-person or online marketplace for others to sell goods or services