The Venture Map identifies the key elements that must be addressed by every business venture. There are four categories:
1] The Environment, Markets, and Customers
2] The Transformation Processes including key venture processes (Management, Marketing, Innovation Engineering, Production Operations, Sales, Accounting, and Finance)
3] The Resources available within the venture to power the Transformation Processes (People, Places, Things, Time, and Money)
4] Innovation Activities (Exploration and Ideation, Vision and Mission, Goals and Objectives, Strategies and Tactics, Tasks and Assignments)
