- Slide 1: "Billboard"
- Slide 2: Core Team ... who, what
- Slide 3: Problem / Customer / Opportunity ... scale and scope of problem, SOM/SAM/TAM
- Slide 4: Solution ... brochure
- Slide 5: Value Proposition ... Customer NWD Profile, Benefits, FFFF
- Slide 6: "Underlying Magic"... differentiation, competitive advantages, core competencies
- Slide 7: Industry and Environment ... Who, What, SWOT
- Slide 8: Competitive Analysis ... Who, What, SWOT
- Slide 9: Business Model ... BM canvas
- Slide 10: Go-to-Market Plan ... Strategies
- Slide 11: Sales Plan ... Objectives
- Slide 12: Operations ... Production, distribution, delivery, margin objectives
- Slide 13: Growth Strategies ... Scale and Scope
- Slide 14: Timeline ... What, when, where
- Slide 15: Financial Objectives and Key Metrics ...
- Slide 16: Use of Funds ...
- Slide 17: Funding Proposal ... Equity, debt, grants, gifts
- Slide 18: "Billboard"
Slides 19 to 100+ will have all the gory details!! Lists of 100: customers, prospective customers, target markets, competitors, prospective collaborators, suppliers, prospective investors, ...
These 18 slides also form the foundation for a formal written business plan and an executive summary.