Venture Hypothesis Outline
- Title slide or page ... venture concept name, team members, 3-word concept summary
- Opportunity ... the problem, market research and analysis, first customer(s) beachhead
- Solution and venture concept ... products and services, competitive advantage
- Business model ... how the venture will earn money (or self-sustain)
- Marketing and sales strategies ... how the venture will attract and retain customers, tactical marketing
- Product development and operations strategies ... how the venture will develop and deliver solutions to customers
- Team and organization ... the current team and what do they do, advisors, team members to be added
- Risks and variations ... downside and upside risks, timeline, and tolerances
- Financial model ... estimate of units sold, average selling price, revenue, expenses, and EBITDA for first 5 years; key assumptions; significant startup expenses
- Validation plan ... how the hypothesis will be validated