A prototype marketing brochure is a good tool for "testing the waters" with prospective customers.
- Easy way to test a new product, service, solution idea
- Easy to iterate a concept
- Easy to put in front of prospective customers for feedback: test, measure, learn
- Customer can become part of the design process ... pencil and paper and eraser
- Inexpensive ... time, money, resources
- Works for most any idea concept
- Flexible "size" (number of pages) although the fewer the better
- Can incorporate in the venture business plan, summary
- Can use to design and develop a product and/or service based on prospective customer reactions to the product and/or service describe in the prototype brochure